They already know they are not going to make the playoffs, they have plenty to sell and there are plenty of buyers lining up with prospects in tow.
Maybe just Ryan Dempster deep after his six shutout innings Saturday in a 4-1 victory over the Diamondbacks? Or maybe an honest-to-goodness fire sale deep?
After all, the Cubs have attractive starting pitchers, relievers and backup players, not to mention some members of the starting lineup.
"Sure we do, but you look at each individual case and see if it's something that can help the organization," Hoyer said Saturday. "But we're not going to focus on numbers and how it mixes up.
"We're going to field a team that we're proud of after July 31. That's something that is important as well."
But it's doubtful the post-July 31 Cubs could be nearly as good.
What makes the upcoming non-waiver trading deadline so intriguing is that two-thirds of teams are still within reach of the playoffs and the Cubs actually have shown signs of being a semi-respectable team, which they wouldn't be if the roster is gutted.
The Cubs have won 11 of 15 games and have crawled their way out of the National League Central basement.
But among the names being mentioned are their two most experienced starters, Dempster and Matt Garza; their best reliever, Shawn Camp; their top home run and RBI man, Alfonso Soriano; and their best bench players, Reed Johnson and Jeff Baker.
Oh, and one of their two All-Stars, Bryan LaHair.
"(The on-field product) is where you have to have that long view to make those moves," Hoyer said. "But that's why being in that position isn't one you want to be in very often.
"You feel like, yes you can make improvements for long term, but there is a reason there are teams calling -- because there are good players. That is never a good feeling."
Manager Dale Svuem would be one of those affected most if the Cubs trade valuable pieces. He finally has his team playing respectable baseball but losing several key components would put him back at square one.
"All it is is talk. Until it happens, you don't deal with it," he said. "I have enough to deal with without worrying about somebody getting traded tonight or tomorrow.
"Rumors are rumors and until they happen, there's nothing you can do about them."
So Epstein and Hoyer, who admitted when they were hired last winter that fans were in for a massive rehab project, have exactly the right scenario in the right year to rake in some of valued prospects. It's just a question of how deep they want to go.
"I don't think there is ever a good year (for this)," Hoyer said. "It's not a position you want to be in. Certainly there are ways you can improve the organization by being in that situation, but it's frustrating because that means your record isn't that good.
"It also means the players that are being asked about are good players and neither (circumstance) is a positive. When you are in this situation, you think you have to do the best thing you can for the organization and you hope you aren't in this position very often."