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SOUTH BEND -- Next month's BCS championship game in Miami is not only an opportunity for the Fighting Irish to prove themselves on the field; it's a chance for a well-known university to make itself even more visible on a much-watched national stage.
It'll be quite an audience. Last year 27 million people tuned in. The year before that, more than thirty million watched.
And so Notre Dame wants to put on its best face.
“Some people are suggesting that it'll be the most -watched college football game in history and we felt like this was a great opportunity to cut a new commercial, tell a little bit different story about Notre Dame,” said Dennis Brown, university spokesman, while standing outside the stadium on campus, Friday, where hundreds of students gathered to take part in filming for a new 30 second Notre Dame advertisement to air during the game.
“This might be a once-in-a-lifetime chance,” said Morgan Hillin, a sophomore who showed up with some friends, “just live it up.”
Notre Dame won’t say what the theme of the commercial will be, but it’ll replace a different spot which aired all season, called “An Irish Blessing.”
The goal is to show the nation that Notre Dame has a lot more to offer than a #1 football team, Brown said.
“We don't know at this point if it's going to make a difference in terms of applications, or fundraising, or licensing. Those are some of the tangible data that we could look at,” he said.
Notre Dame, however, wouldn’t be surprised to see more students applying next year, wooed by all the recent fame, Brown said.