Tiritelli said incentives are a fact of life in today's housing market.
His company takes the stance, however, that it does not discount on pricing. Buyers who bought months ago would likely not appreciate seeing potential neighbors purchasing at much lower prices.
Units at 33Six sell from the mid-200,000s for a one-bedroom unit, to the mid- to high-$300,000's for a two- bedroom condo and to the $500,000 range for a penthouse.
Unlike Tiritilli, Barry McMahon, vice president of KLM Builders, said a sluggish housing market has caused his company to reduce prices on some new houses.
At Woodland Ridge, a community of 120 townhouses in Antioch, KLM Builders has reduced the price of some townhouses to $240,000, from $270,000 four months ago.
"You have to be realistic," he said. "The price today isn't the same as it was a year ago. We're in the same boat.
"There are savings in price and in upgrades," he said. "What we've tried to do is add some upgrades and do them at cost."
Both McMahon and Tiritilli cautioned against buyers focusing too much on trying to time the bottom of the housing market.
"Nobody has a crystal ball," said McMahon. "It's an excellent time to buy a house as far as choice and financing."
Buying in winter had many other pluses for Gustafson. He said arranging financing went smoothly because there were fewer customers trying to get mortgages during the holiday season. Movers were readily available.
Gustafson, who works as a sales consultant, said he is pleased with his new home at The Residences of the Grove, a development in Forest Park that has 140 condominiums and 60 townhouses on six, landscaped acres just next to the Madison Street business district.
"I love it," he said. "The people here are nice. The size of my condo is just right. And it's a good location. It's right next to the Blue Line of the CTA."
As for the problem of looking for a home in cold weather, Gustafson said, "I like winter. It was no big deal for me to go looking."
WINTER HOME BUYING